50 Interesting Things That You Should Know About Tumblr

Tumblr is considered as one of the social media platforms that everyone has heard of, but only a few people know about it. Regarding personal branding, Tumblr provides unique benefits to bloggers or businesses. In this article, we discuss what Tumblr is and find out its features as well as the advantages of using it.

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What Is Tumblr?

Tumblr is a microblogging platform that can share photos, videos, links, quotes, text, music or multimedia. This site has a “Reactions” feature which helps users to show their feelings posted on the website. 

Different from other platforms, Tumblr profiles are very customizable. Brand customizes their colors, fonts or themes. The users create RSS feeds based on different interests. 

Creating an account on Tumblr is no-fee and easy to install. All posts on the platform are public and users have their option to follow you. There is no private profile option such as Instagram or Facebook.

Tumblr has become more highlighted with its free mobile app, various API and custom design tools.

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50 Tumblr Facts and Statistics

1. Tumblr began in 2007 as a blogging platform allowing users to share videos, text posts or photos. 
2. The service reached popularity after being accepted by Yahoo in 2023 at $ 1.1 billion.
3. From 2017 to 2019, Oath controlled ownership of the platform before repurchasing it by Verizon Media. 
4. In 2019, ownership was transferred to Automattic, a parent company of WordPress.
5. Tumblr has its headquarters in San Francisco, California.
6. The company has 2.437 employees.
7. Out of them, 57% are women.
8. Employees working at Tumblr stay with the company for a minimum of 5.3 years. 
9. More than 556 million blogs are stored on Tumblr.
10. Many celebrities or influencers post on Tumblr, but Tumblr doesn’t use the similar blue check verified symbol seen on Instagram or Twitter.
11.  The annual revenue is between $75 – 100 million.
12.  Tumblr has more than hundreds of partners.
13.  More than 171 billion posts are published on Tumblr today.
14.  People post on Tumblr in 18 different languages.
15.  Though Tumblr has been around for a while, 61% of newbie Tumblr users are Gen Z and 48% of its active users are also gen Z.
16.  Tumblr is considered as the third most popular blogging platform in the US, Canada, and the UK.
17.  Tumblr is the third most popular blogging platform on the Internet.
18.  45.94% of the traffic comes from the US.
19.  For these newbies, they supply a guide on how to start posting.
20. The trending themes on Tumblr are various, similar to other sites, from Legend to Politics.
21. About interest categories, most people talk about video games, accessories, or consoles. They also talk about computers, news, and electronics.
22.  Tumblr’s top competitors include Twitter, Pinterest and Instagram.
23. There are diverse advertisement chances on Tumblr, consisting of native ad experiences or custom opportunities. 
24. Tumblr is a private company.
25.  In a recent survey, 70% of users are satisfied with Tumblr’s functionality. 
26.  Tumblr has 135 million active users per month.
27.  Earlier this year, more people visited Tumblr: 291,7 million visits in May.
28.  Tumblr is an inclusive space for every user to share its views stating “Tumblr is whatever you want”.
29.  With the ability to post daily blogs, Tumblr provides a liveblog function so people can write the blogs as events or things happen.
30. 69% of people use Tumblr on mobile devices, 31%  use it on the web.
31.  In a lately survey in US, when brand awareness ranked social networks, 58% of people recognized Tumblr.
32. The top quantity of people visiting the website is US – based at approximately 46,37%. 
33.  The number of people using Tumblr on the website in UK and Canada reached 5.94% and 5.07%, respectively.
34.  Australia and German followed in top 5 countries that have users surfing Tumblr on the website with 3.2% and 3.1%
35.  In 2018, Tumblr banned adult content.
36.  Mashable says that “Fandom’s homeland is Tumblr”.
37.  The Verge says that “The things that happen on Tumblr are unique to other social platforms”.
38.  More than 9.7 million daily posts are published on Tumblr.
39.  The demographics for Tumblr users decreased to 33.04% from ages 18-25, 31.44% from 25-34, and 16.10% between 35-44.
40.  Of these users, 41,41% are female and 58,59% are male.
41.  Tumble reached a bounce rate of 42,67%.
42.  People can like and repost content on Tumblr.
43.  You create custom HTML themes on Tumblr.
44.  The Mass Post Editor function on Tumblr allows users to edit multiple posts at the same time. 
45.  Users easily add inline images from a web to the post by pasting the image’s URL.
46.  Tumblr has keyboard shortcut options to create posts easily.
47.  Tumblr’s top competitors have Ghost, Hexo, and Medium.
48. There are over 2,000 posts created on Tumblr.
49.  About traffic leading back to the platform, 28,48% of the traffic comes from Twitter and 20,25% is from Youtube.
50.  On average, users access 6,47 pages when using the platform.

Conclusion

To sum up, Tumblr is an online community to create compelling and interesting content. Moreover, according to EverRanks, the platform is highly customizable to create ideal profiles and attract audiences.

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