Google Releases 2 New Ways To Analyze Data In Ads Data Hub

Google is always coming up with new, innovative ways to help businesses better understand their customers and target audiences. The latest rollout of Ads Data Hub is no exception – this new solution is designed to help marketers and third-party measurement partners get more out of their data analysis. 

Google Ads Data Hub allows marketers and measurement partners to access data that can be used to assess specific business objectives, such as quantifying a customer’s path to purchase. The Ad Data Hub for Marketers and for Measurement Partners are two dedicated tools that have been launched to satisfy the needs of both groups of users.

Google Ads Data Hub for Marketers

Google’s Ads Data Hub for Marketers is designed to help brands and agencies analyze more of their data in one place and provide faster access to insights. By consolidating data from multiple sources, marketers can get a holistic view of their advertising performance and make better decisions about where to allocate their resources.

How about the new version?

With this version, Google’s Ads Data Hub is designed for marketers, offering a simplified experience with a focus on insights that better inform how brands and agencies purchase media.

Besides, Google provides an example of how the gaming company Riot Games, developers of the famous PC game League of Legends, uses Data Hub to analyze and improve their marketing efforts: 

“The company centralized its insights and combined them with Display & Video 360 and Campaign Manager 360 data. This let Riot Games attribute credit to various ad touch points, accurately measure return on ad spend (ROAS), and establish a new benchmark showing that for every $1 Riot Games spent on Google media, it received $2 in revenue. Marketers, like Riot Games, perform these analyses regularly, with hundreds of thousands of queries run in 2022 alone.”

As marketers begin to use the simplified version of Ads Data Hub and accumulate new query templates and workflows, Google suggests that there will be less need for additional technical resources. In future updates, marketers will be able to activate audience segments on new inventory, including YouTube. This will help save time by simplifying the process and eliminating the need to train new staff on the technical aspects of using the Ads Data Hub.

Google Ads Data Hub For Measurement Partners

Third-party data partners can use Data Hub For Measurement Partners to provide accurate and reliable YouTube measurement services on behalf of marketers, advertisers, agencies, or publishers.

Google has designed a version of Ads Data Hub specifically for measurement partners in order to provide them with more accurate and timely insights.

This is beneficial for marketers because it allows them to work with independent third-party partners to calculate and report YouTube ad performance across devices, formats, and metrics.

More so, Google is expanding its measurement services on the Data Hub to include cross-media solutions for YouTube. This means that analysts will now be able to assess the performance of YouTube campaigns in relation to other media channels. The expansion of these services will help marketers better understand how their YouTube campaigns are performing and whether or not they are driving results for their business.

Conclusion

With Ads Data Hub, businesses can now get a more holistic view of how their marketing campaigns are performing and make more informed decisions about marketing campaigns. We’re excited to see how this new tool will help businesses improve their marketing strategies and better serve their customers.

Thank you for visiting our blog today on Google’s release of two new ways to analyze data in the Ads Data Hub. We hope you found the information to be helpful for your business! If you have any other questions or concerns, please contact us anytime at EverRanks.