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How Much Is The Average Cost Of Website Design For Small Businesses?

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28 Sep 2022

Building a small business website no longer necessitates costly development; however, the cost will vary depending on your approach. Web design can be outsourced for $50 to $250 with freelancers or $500 to $20,000 or more with agencies. You can also keep website costs low by using site builders and do-it-yourself design services that range from $1 to $50 per month. So what is the average website design cost for a small business? Continue reading to find out which is best for your SEO company and what other website costs you should be aware of.

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Creating a small business website no longer requires expensive development
What is the average website design cost for a small business?

How much does a small business website cost?

The average cost of website design for small businesses is $2000 to $10,000. This average includes the purchase of your domain name and website hosting plan, as well as the design and development of your site. The size, features, and complexity of your website will determine its cost.

The average cost of website design for small businesses by type

The cost of website design is determined by whether you build it yourself or hire a professional web designer. The most cost-effective option is to build your website in-house while working with a freelancer is the most cost-effective outsourcing option. You can also work with marketing and design firms, but keep in mind that professional web development costs can easily reach tens of thousands of dollars.

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Whether you build it yourself or hire a professional web designer
Whether you build it yourself or hire a professional web designer determines the cost of website design (Source: Internet)

Create your own website with WordPress

Making your website with WordPress may be the most cost-effective option. WordPress is a free, open-source content management system (CMS) for building websites.

You may be wondering how much it costs to build a website for your small business yourself. While the core software of WordPress is free, there are some additional costs to consider. The cost of using WordPress is heavily influenced by the theme and plugins you select.

Premium themes can cost between $100 and $200 per year. These pre-made themes include more advanced functionality and customization options.

A custom theme created by a web developer will cost you $1,000 or more, depending on your needs.

Create your own website with a Website Builder

These are some website builders, which are easier to use than WordPress for those who are less comfortable learning new technology.

Website builders include managed platforms such as Squarespace and Wix. They, like WordPress, are content management systems that make it simple to create your website.

Expect to pay between $12 and $50 per month if you use a website builder. The cost for online stores and e-commerce websites is on the higher end of this pricing range.

Hire a professional

The final option for creating your website is to hire a professional website designer.

According to Digital.com, the average cost of a small business website design ranges between $2,000 and $8,000. E-commerce websites start at $5,000 and can cost up to $40,000 if you have a large number of products.

Hire someone to design your website using WordPress if you want to save money on website maintenance. You’ll be able to do the maintenance yourself once it’s built in WordPress.

What factors influence the average cost of website design for small businesses?

When it comes to small business web design costs, there are several cost factors to consider — many of which are critical. For example, the following seven factors will almost always be included in your website design costs.

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There are several cost factors for you to consider when building websites
The average cost of website design for small business (Source: Internet)

1. Domain name

When deciding on a business name, keep your domain name in mind. Most domains are reasonably priced, but particularly desirable domains can be extremely expensive.

An average domain name usually costs around $15. Getting a domain name is simple. However, selecting a hosting service for your website is more difficult.

2. Website hosting

The best hosting model for your company will be determined by the traffic and complexity of your website. Finally, your decision can mean the difference between a few dollars and hundreds of dollars per month.

The cost of website hosting ranges from $24 to $24,000 per year. As a small business, your web hosting costs will be lower. The majority of small websites, for example, use shared hosting, which costs between $24 and $120 per year.

3. SSL certificate

A Secure Sockets Layer (SSL) certificate secures your website and the data of its visitors.

In some cases, your company may be eligible for a free SSL certificate. For example, your web hosting provider may include an SSL certificate with your subscription. However, depending on your needs, you may want to invest in an SSL certificate, which can cost up to $1500 per year to secure your website.

4. Design

Design is an expensive factor that varies greatly. Your company may prefer a simple look, whereas another may prefer a high-end layout that necessitates more designer time. As a result, website design fees can range from $2000 to $15,000. Most small businesses will not spend more than $15,000 on design.

5. Number of pages

A service-based company may have fewer than ten pages, whereas an e-commerce store may have more than 100. Page costs for sites with 1 to 50 pages, which is the average page number for small business websites, can range from $1000 to $5000.

Web design firms will typically price pages in tiers, such as 1 to 10 pages or 10 to 20 pages. If your company needed 8 pages, for example, you would fall into the 1- to 10-page category and pay the rate for that tier.

6. Functionality

The cost of web design for functionality features ranges from $2000 to $25,000. The average cost of website design for small businesses for functionality features will most likely be lower rather than higher.

This is because smaller websites do not require the robust payment systems that larger sites like Amazon do. Speak with a professional web design company for the most accurate estimate of this small business website design cost.

7. CMS

With a CMS, your company can easily edit and update your website. For example, if you want to change the pricing of a service or product, you can simply log into your CMS and make the change without contacting your developer.

A CMS typically costs between $2000 and $25,000. In most cases, the cost of a CMS will be determined by your preferred CMS and the amount of customization.

8. Website Images & Graphics

There are numerous resources for free images for websites, as well as platforms where you can create custom graphics for your website for free, such as VistaCreate and Canva. Alternatively, you can buy individual graphics from ThemeForest for about $2 each or subscribe to Envato Elements for under $20 a month for unlimited image, video, music, and graphic downloads.

If you want custom-designed graphics, you can hire a professional graphic designer to do so for a reasonable fee. For as little as $5 to $25, graphic design experts on platforms like Fiverr can create a custom business logo or graphic for your small business website.

How much does it cost to maintain a website each month?

  • WordPress is a free DIY option with add-ons based on your requirements.
  • Wix and Squarespace, for example, have monthly fees ranging from $12 to $50.
  • Professional Website Designers charge between $2,000 and $8,000 for a small business website but can charge up to $40,000 for extremely complex websites.

Avoiding mistakes when creating a website for your small business

The cost of developing a website for your small business is heavily influenced by the decisions you make. So, how do you keep from spending money that you don’t have? Keep an eye out for the mistakes listed below.

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The decisions you make will have a significant impact on the cost of developing a website for your small business
The decisions you make will have a significant impact on the cost of developing a website for your small business (Source: Internet)

Paying for features and services that you don’t need

Your website can grow alongside your company. So, when it comes to hosting services, themes, and plugins, go with what works best for your company right now.

Don’t overpay for services you don’t require right now. Simply paying for the wrong type of hosting service can cost you hundreds (if not thousands) of dollars per year.

If you’re on the fence about paying for more features, consider your traffic. Many features and services will be unnecessary or ineffective until your website receives consistent high traffic.

Not having a marketing strategy

Even if you build your website with SEO in mind, it can take up to a year to build that type of organic traffic. This is due to the fact that you must establish authority and credibility for your website.

You’ll have spent all of this money on your website without any visitors if you don’t have a marketing plan. That is why it is critical to comprehend how to reach your target audience and convert them into website visitors.

Do you want to learn more about driving traffic? Investigate various methods for attracting visitors to your website.

Failure to capture sales and leads

A small business website should assist you in increasing revenue. It’s great to raise brand awareness and promote your business. However, your small business requires sales.

Your website must have everything it needs to capture leads. This could be a contact form or a newsletter sign-up form. Make it simple for your visitors to find whatever method you choose.

To ensure your website is ready for business, make sure your website copy is top-notch, and learn how to optimize your website for lead capture.

Frequently asked questions about the average cost of website design for small business

  1. What is the most cost-effective way to build a website for my small business?

    The most cost-effective way to create a website for your small business is to use a site builder that includes web hosting, a free domain and SSL certificate, free templates, an easy-to-use interface, and all of the functionality your site requires. The best website builders range in price from $1 to $27 per month to use, which is significantly less than hiring a web design firm to build and maintain your website.

  2. What is the most effective way to create a website for my small business?

    An all-in-one site builder, such as Wix, Squarespace, GoDaddy, or Weebly, is the best way to create a small business website. They include everything you need to start your online brand, such as hosting, SSL site security, a domain name, and search engine optimization (SEO) tools to ensure your site is found in online searches.

EverRanks has shared the average cost of website design for small businesses above. With that information, you should be able to make the best decision for your company’s growth.


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