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Google’s Audio Ads are Now Available to All Advertisers

15 phút
Written by
19 Oct 2022

Google announced at Advertising Week New York that audio ads will now be available to all advertisers on YouTube, giving businesses more ways to reach music and podcast listeners. This change comes with new targeting options specifically for podcast listeners.

Previously, specific product categories were ineligible to run audio ads, but Google is lifting these restrictions with this broader rollout. Google is also adding new targeting options to audio ads so that advertisers can specifically reach podcast listeners.

These updates are just some of the many enhancements to YouTube advertising announced during Advertising Week New York. 

So, keep on reading for more information about all the new features.

Google Audio Ads are Widely Available

Edison Research data shows that YouTube is the second-most popular destination for listening to podcasts, so all Google advertisers can now reach podcast listeners with audio ads on YouTube. 

Reach your target audiences with Audio ads, now available globally in Google Ads and Display & Video 360. Audio ads are designed to reach people who are listening to audio content or in listening-first states.

Besides, podcast targeting is also now available globally. With podcast targeting, marketers and agencies can specifically approach podcast listeners.

YouTube offers the unique ability to reach viewers across all types of screens and platforms, from big-screen TVs to mobile phones, from immersive video to audio-first formats. So no matter where your target audiences are, YouTube can help you reach them.

Additional YouTube Ads Updates

Moment Blast

Looking to reach viewers during big events like live sports, movie releases, or product launches? YouTube’s new “Moment Blast” offering could be just what you need.

People have always found ways to connect in front of the TV screen, but YouTube provides them with the unique opportunity to bond over shared passions—like watching live-streamed concerts, fitness classes, or even religious ceremonies together. They also feel a connection to the ads they see on YouTube. 

In a new study with Latitude, 59% of respondents agreed that ads on YouTube are more relevant than ads on linear TV or other streaming apps.

Google Audio Ads
Source: Internet

According to an announcement from Google, they stated:

“Moment Blast gives advertisers prime positioning on YouTube Select content on connected TVs (CTV) and other devices, plus a Branded Title Card and optional Masthead placement.”

This additional update helps brands raise awareness during key moments. Moment Blast will give advertisers prime positioning on YouTube Select content on connected TVs (CTV) and other devices, plus a Branded Title Card and optional Masthead placement. This will be especially useful for major sporting events, movie releases, or product launches.

Product Feeds In Discovery Ads

Google advertisers can now use existing product feeds for Discovery ads on YouTube.

Besides, discovery ads can appear in areas such as the top of the YouTube search results, the suggested videos section, or on the homepage of the YouTube mobile app.

Previously, advertisers could use discovery advertisements to direct consumers to a landing page, a lead form, or a YouTube video. Now they can also be used to direct users to product pages, making the process more streamlined for viewers who are interested in purchasing what they see. 

More information about product feeds in discovery ads will be announced at the YouTube Shopping holiday event on November 10.

Final Words

Now that Google has introduced audio ads, we expect to see a lot more interest in this new advertising format. All Google advertisers can now reach podcast listeners with audio ads on YouTube. We hope you enjoyed our post about Google’s Audio Ads. With this knowledge, you should be able to take advantage of this new ad format from Google.

Above is useful information about Google Audio Ads that EverRanks SEO company has compiled. Hope these new updates will bring your business many benefits. And if you encounter problems, hope you will recover as quickly as possible.


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