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Google Helpful Content Update Is Now Complete

15 phút
Written by
12 Sep 2022

On September 9th, Google helpful content update was officially completed, 15 days after the update started on August 25th. Remember that Google’s useful content update is a sitewide signal. It targets websites with a high proportion of unsatisfying or uninformative content, where the content is written first and foremost for search engines.

Google helpful content update is now complete
Google helpful content update is now complete (Source: Internet)

Google has announced that the helpful content update has now been completed, according to Barry Schwartz’s tweet. The update was released over the course of 15 days, beginning on August 25, 2022, and ending on September 9, 2022. Google announced its completion on September 9th.

Barry Schwartz's tweet on September 10, 2022
Barry Schwartz’s tweet on September 10, 2022 (Source: @rustybrick)

In other words, did you write that piece of content to rank on Google or to help users?

What to do if you are struck

Google has provided a list of questions about your content that you can ask yourself. Read through the questions we posted here and ask yourself, objectively, if your content is in sync with this update.

It is important to note that if you were affected by this update, it may take several months to recover if you do everything correctly and make modifications to your content over time.

More details on the useful content refresh

The new helpful content update, according to Google, specifically targets content that appears to have been created primarily with the objective of ranking well in search engines rather than to help or inform people. This update aims to make it easier for users to find “high-quality content.”

Google wants to reward and assist users by rewarding better and more beneficial content written for humans.

Content written specifically for search engine rankings, also known as search engine first content, has grown in popularity in social media and other areas. In short, searchers are becoming disappointed with landing on websites that do not help them but rank high in search results simply because they were developed to rank high. Each SEO company should take notice this useful information from Google.

Google wants to provide users with better and more useful content written for humans
Google wants to provide users with better and more useful content written for humans (Source: Internet)

This algorithm seeks to degrade such websites while boosting more useful, human-designed websites above search results.

According to Google, this is part of an “ongoing effort to reduce low-quality content and simplify the process of finding content in Search that feels authentic and useful.” This puts content written for search engines ahead of content written for humans.


This update did not appear to be widely distributed, but Google stated that it was a significant update that did not cause significant disruption. We did not see widespread volatility until this morning, and it is difficult to say whether or not those fluctuations were related to this update.

Google discussed the useful content update just a few days before it launched, which was insufficient time to address potential sitewide content issues. On the whole, SEOs were unconcerned about the beneficial content update.

If you’ve noticed any ranking or visibility changes in Google search in the last two weeks or so, especially if they’re significant, you can probably blame it on this update. Read Google’s recommendations, make the necessary adjustments, and hope for a recovery in the coming months.

Above is useful information about Google helpful content update that EverRanks SEO company has compiled. Hope these new updates will bring your business many benefits. And if you encounter problems, hope you will recover as quickly as possible.

Does Google Helpful Content Update Change Rankings?


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