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How The Twitter Algorithm Works & Optimizing For It

15 phút
Written by
20 Oct 2022

When coming to the market yourself in the digital space, all business owners can seem to have different news for figuring out – whether that is a Google core update or a changing social media. Anyone who has tried to grow followers on social media knows how frustrating it is to get the content seen. Millions of profiles or brands compete for all relevances, people have a fair share of posts. That is certainly the case with the Twitter Algorithm, but in spite of how hard it is, dedicating followers to Twitter is a good idea for businesses. So let’s get deeply knowledgeable about the Twitter algorithm and how to optimize the social media approach.

What Is The Twitter Algorithm?

Many digital platforms like Google or social media apps are amazing. They are considered self-governing, thanks to the algorithms people who designed for them. Twitter’s algorithm is similar to the algorithms used by all social media giants.  

Many platforms use algorithms to show content to all users because there is no logical way to create other things.

In a simple system, you can see everything posted by all accounts you have to follow them in chronological order. 

Let me explain.

In a simple system, you would see everything posted by the accounts you follow in reverse chronological order.

As Twitter users can tweet approximately 500 million times a day, a platform should have a way to sift through everything to show users with timeline feeds how to stay engaged.

I just mentioned, the key is personalizing users’ Twitter feeds to fit their personalities or other interests. The algorithm bases its curating of all content on the activity on this platform.

As you interact on Twitter, you can like tweets, follow accounts, and continually retweet certain things. Twitter uses this to show you tweets it thinks you want to see. 

One important thing to remember is that the content users are not from accounts that follow.

Twitter shows tweets from accounts that are not difficult to follow. The algorithm can determine what content it shows from various sources based on all the accounts you follow and the kinds of tweets you like. 

Users flip all algorithm’s switch to turn off Twitter’s assumptions about the interests and go up to Latest Tweets to see some reverse-chronological lists of recent tweets from accounts.

If you try to get your content noticed on the platform, how do you work with the algorithm?

Optimizing Your Content For The Twitter Algorithm

When you try to optimize Twitter content to be seen by a large number of users who can be considered ideal for the business, you can work within the framework of the Twitter algorithm.

Twitter looks for certain things in the content to find if it is worthy of placing higher in the audience’s feed. These factors are unsurprising to you, they are essential of the course on the social media apps, but it is worth laying out here.

There are some things the algorithm can keep in mind, it can decide where to place the content:

  • How long ago a tweet is created
  • How relevant the tweet is to all topics or the market niche compared to other spaces is saying. (Such as Google, keywords signal relevance to all algorithms. Make advanced searches on Twitter apps to see what different contents can show up for keywords).
  • How engaged users are on each specific tweet or other tweets from different accounts.
  • The tweet consists of visual parts like images, gifs, media, videos… 

All of the different things that can make sense, you can tell what is implied: The Twitter algorithm shows users tweets that are relevant and interesting to others, and are likely to reach thousands by maintaining visual media.

As you create content for a business’s Twitter account, you can keep these factors in mind or act accordingly.

Before moving into the final section, let us summarize the key points we can cover. We have discussed why the Twitter algorithm was created and how it can work. The algorithm breaks up the tweets into their algorithmically chosen content.

You now know about the different relevance and content-type parts of the algorithm when determining which tweet to show to followers or others.

1. Whatever You Do, Do it Consistently

For these reasons, some people can struggle to be consistent on social media accounts. They post twice a day for 4 days and drop off for about a week. That kind of post scheduling doesn’t drive your engagement and get you the followers you need. So, that is why it is important to stay in the content strategy.

Consistency does a lot for you. It makes you look more professional, and reliable, as a business on top of marketing posts on detailed schedules such as clockwork.

The other benefit of consistency is that you have a great chance of reaching everyone since nobody brings up Twitter at the same time. As a result, the tweets are buried and a large percentage of your audience logs into Twitter.

By sticking to a schedule daily three times a day, you give the chance of reaching all people when they visit Twitter.

2. Strategically Retweet

There is nothing wrong with adding some retweets to the content strategy on Twitter. Retweeting can allow creators to share or give information from other people to their followers. Retweets are consistent with regular messaging, so it is a good method of reaching the audience.

Retweeting is a way of riding the popularity of different things while still giving the followers something of value. You retweet content from others in the industry or Retweet of your own performing well.

Work can be retweeted into the posting schedule for continually communicating with the audience while you can stay relevant with the content schedule.

3. Stay Interesting

If the main takeaway of the entire post has to make the content interesting or engaging to get found by the algorithm. However, it is worth pointing out what interesting Twitter content brings. 

As I mentioned above, all tweets with different media can tend to make them better because they easily drive engagement. 

When you post all shareable, intellectually stimulating content, it can encourage likes. When doing that on a consistent schedule, it encourages followers.

What you like or follow doesn’t translate into business for you, but they help to build a real audience on social media and grow brand awareness.

Know The Twitter Algorithm, But Don’t Obsess

We cover lots of things in this post, but there is one thing I want to talk about the Twitter algorithm: Not obsessing.

Similarly, when you can write SEO content, the content rises to the top. Don’t devote all your waking hours to showing how to game the algorithm or get your stuff seen.

Please follow all the tips on Everanks to generate helpful content for each audience or represent the brand.


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