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Key Insights That Agency SEO Professionals Need To Know

15 phút
Written by
27 Nov 2022

As you know, context is everything when you plan your agency’s SEO strategy. The more information you know about the current state of the SEO industry, the easier it is to adapt to market shifts and keep on top of trends. However, many people aren’t aware of the context’s importance. So in this article, EverRanks wants to share with users an essential topic “Key insights that each agency SEO professionals need to know”.

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Key Insights That Agency SEO Professionals Need To Know
Key Insights That Agency SEO Professionals Need To Know (Source: Internet)

Top Agency Insights From State Of SEO

  • Regarding Securing resources and buy-in, agency SEO is less challenging than in-house due to its highly specialized nature.
  • Agency SEOs work with various clients with unique challenges like managing and controlling plentiful performance metrics. 
  • Agency SEO professionals earn more on average than many in-house counterparts, but their location is an important factor.
  • Agency SEO professionals work with a variety of budget limits in comparison to in-house experts.
  • Agency SEO professionals use strategies depending on the budget size – strategies vary between business-to-consumer (B2C) and business-to-business (B2B).

Key Salary Factors For Agency SEO Pros

The salaries of SEO professionals depend on experience and location factors.

How Experience Impacts SEO Professionals’ Salaries

Once SEO professionals in the agency space have reached the five-year mark in their careers, their salaries probably have an increasing uptrend. 

How Experience Impacts SEO Professionals’ Salaries 
How Experience Impacts SEO Professionals’ Salaries (Source: Internet)

How Location Affects SEO Professionals’ Salaries

A report shows that salaries for agency SEO professionals differ dramatically based on where they live. 

For example, there is a big difference between experts in India and Us. SEO professionals in India gain $34,000 or lower after 10 years, whereas their US counterparts with the same experience can earn more: from $50,000 to $100,000.

SEO salaries in different cities, regions or states in the US also differ conspicuously. Regional salaries trend is essential to consider, particularly for companies looking to attract and keep qualified SEO candidates. 

The Impact Of Machine Learning & Artificial Intelligence

Agency SEO practitioners believe that machine learning (ML) and artificial intelligence (AI) will cause the most significant changes in SEO. Machine learning has become a standard skill set for SEO professionals due to tools like Dall-E 2 and Python. In order to attract the target market’s attention, brands are increasingly using inspiring ML strategies.

What will cause the biggest shifts in SEO? 
What will cause the biggest shifts in SEO? (Source: Internet)

Start Planning Your 2023 SEO Strategy

If you’re an agency SEO professional who wants to achieve better than your competitors in 2023, it is crucial to plan carefully and identify new chances and threats within the industry.

We hope that this article will be helpful for you. If you want to know more about SEO knowledge and news, come follow us at EverRanks!

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