Local SEO: What Is It And Why Is It Important

Local SEO is essential because local searches account for nearly half of all Google searches. Online, customers are looking for products and services like yours. However, they may not find your business if you do not appear in their local searches.

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You can improve your search engine rankings by using search engine optimization (SEO). Local SEO will also help you reach customers who are looking in your area.

What is Local SEO?

Local SEO optimizes your online presence to increase search engine visibility among local users and potential customers in your area.

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Your Google My Business (GMB) listing may also appear in their search. Your GMB listing includes the following:

• Business name
• Website URL
• Phone number
• Business hours
• Address/directions
• Customer reviews
• Photos/videos
• Recent posts

Customers can learn more about your company by visiting your GMB listing.

Why is Local SEO important?

1. Raise Brand Awareness

Local SEO services can assist you in increasing brand awareness.

You can improve your search engine rankings by combining SEO optimization strategies. You can also rank for a variety of keywords. You may appear at the top of the page when customers search for your products or services online.

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Each time they see your brand, their awareness grows. Brand recognition will emerge over time. You can stay at the top of your target audience’s mind. When consumers need your product or service again, they’ll remember seeing you during a search.

2. Engage Your Local Audience

The more you know about your target audience, the more likely you are to appeal to their wants and needs. You can also create website content that addresses their concerns. As a result, you’ll have an easier time empathizing with your target audience.

Customers will see that you understand their problems and needs. You can emotionally connect with your target audience. Brand trust will gradually increase. Brand trust can lead to brand loyalty. You can keep returning customers.

3. Increase Foot Traffic and Website Traffic by Local SEO

Google will take notice as your website traffic increases. Google will recognize that you are matching the search intent of the user.

Their search intent indicates what they expect to find when searching. Working with local SEO companies can assist you in conducting keyword research. Then, based on what your customers are searching for online, you can create content. Your SEO ranking will improve if you appeal to their search intent.

As more people discover your website online, you may begin to see an increase in traffic to your store. You can meet more customers and show them the advantages of doing business with you. Then you can quickly generate more leads and sales.

4. Increase Your Credibility

With Local SEO, you can establish credibility and position yourself as an industry thought leader.

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Establishing your credibility can aid in the development of brand trust. As a result, more people may decide to try your product or service. If they are satisfied with their purchase, they may return. Using our local SEO services to boost your credibility can help you stand out from the crowd.

5. Generate Leads and Sales

Within a day, 76% of consumers who search for something nearby visit a business. Approximately 28% of those searches result in a purchase. Using Local SEO, you can increase website traffic and foot traffic to your store. As a result, you may begin to generate more leads and sales.

Where can you find Local Search Results?

The top three most relevant results from a local search are displayed (Snack Pack or Local Pack). They are displayed in a box beneath the pay-per-click ads, alongside a map with dropped pins.

This box is followed by a standard list of search engine results (organic results).

Local 3-Pack 

According to one study, Local Pack results receive 33% of local search clicks. In contrast, 40% go to organic search results – indicating that both are still extremely important in improving your local online presence.

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Google My Business 

A Google My Business profile is free and an essential component of any Local SEO campaign; if you haven’t already done so, that should be the next item on your to-do list.

It enables you to register on Google’s business directory and be visible on Google Maps, where you can list important information about your company. Images, location, address, website address, contact information, opening hours, and customer reviews are all included.

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Organic Search Results

Improving your overall organic search optimization will help your Google ranking and increase your chances of appearing in the coveted Top Three box.

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What are the Most Important Local SEO Ranking Factors?

According to Google, the three most crucial Local SEO factors are:

• Relevance: the degree to which people’s searches correspond to a local listing. Providing detailed business information can assist Google in better understanding your company and match your listing to the most relevant searches. Localized content strategy and keyword research help with this.
• Distance: the distance between each potential business and the search terms. If a customer does not specify a location in their search, Google will calculate the length based on the information available about their site.
• Prominence: how well-known a business is, based on information gathered by Google from across the internet. When ranking local businesses, Google review count and score are also considered; more reviews and positive ratings will improve a business’s local ranking.

The Advantages of Hiring a Local SEO Agency

1. Experience and Expertise

If you lack experience, learning how to develop an effective Local SEO marketing strategy may require trial and error. You could waste time researching local SEO tactics and current trends. During that time, your competitors may rank higher on search results pages. Consider contacting SEO companies before this occurs.

2. Link-Building

Backlinks must be generated as part of your overall SEO strategy. Backlinks are links that take readers from one website to another. Without backlinks, it may be challenging to improve your search engine rankings.

3. Keep Up With Trends

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Google’s search engine algorithm is updated throughout the year. If you are not up to date on the latest changes, your ranking may suffer. Understanding the most recent SEO trends can help you stay one step ahead of the competition. If you do not follow these trends, your rankings may suffer.

With the above EverRanks‘ information about Local SEO and the benefits it provides. Hopefully, you will be able to use these to increase traffic to your website and increase the number of conversions.