On Page SEO: 12 Essential Factors You Need To Know In 2022

A variety of elements on your website can assist you in obtaining the desired rankings and traffic. But are you optimizing them correctly? On page SEO is the practice of optimizing web page elements for SEO—but it’s more complicated than you might think.

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On page SEO has evolved significantly since the early days of search engines, but some fundamentals remain constant. A strong foundation in on page SEO while staying current with newer techniques is critical to maintaining your competitive edge.

What is on page SEO?

On page SEO refers to anything you can do to improve the ranking of a page. Its primary goal is to help Google and searchers understand and digest your content.

Why is on page SEO important?

Google considers factors influencing on page SEO when determining whether your page is a relevant search result. These include whether or not the query’s keywords appear on the page and how searchers interact with it.

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12 essential factors of on page SEO

About Content

Content is king. SEO without it is analogous to a brand-new sports car without an engine. It may appear attractive, but it isn’t going anywhere. However, only some content is created equal.

To improve your on-site SEO, consider the following content factors:

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1. E-A-T

Google ranks your website based on E-A-T, expertise, authority, and trustworthiness.

It appears 135 times in 175 Google Search Quality Guidelines pages, indicating its importance in the search engine’s algorithms.

While Google has only confirmed a few aspects of E-A-T, it is widely accepted in the SEO industry that on-page signals play a significant role in its evaluations.

2. Keywords

Pages that include the query’s keywords, whether in the body, headings, or both, are more likely to be relevant to the search.

In short, you must understand what your target customers are looking for and create content that incorporates these terms. Researching is always a good idea to take advantage of all opportunities.

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3. SEO Writing

Creating content that prioritizes search engines and converts human visitors to your site is a skill.

Unless you’ve done it before, writing copy that reads well while adhering to SEO best practices can be simple.

• Emphasize readability: Your content should be easily scannable so that users can quickly find the information they need.
• Don’t overuse keywords: Google frowns on sites that overuse keywords. If caught doing this, your page may be demoted in the SERPs or removed entirely.
• Keep sentences and paragraphs short: If you’ve visited a website only to be met with an unbroken wall of text, you know how difficult it is to read long pieces of copy. Keep your sentences and paragraphs short to avoid turning off users.
• Use subheadings: Because of their size, subheads draw the attention of people scanning your page. Use plenty of it in your content to direct readers down the page.
• Use bulleted lists: This may sound a little meta, but bulleted lists are a great way to break down information into easily digestible chunks. When they make sense, use them.

4. Visual Assets

Images, videos, and infographics do more than make your page look nice. It also provides opportunities to improve your SEO.

More than 36% of online shoppers use visual search, which means you’re missing out on traffic if you’re not using images. However, you should keep an eye on your image file sizes to avoid slow loading.

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About HTML

HTML, or HyperText Markup Language, is the code to structure your web pages and their content. It informs search engines about the topic of your page and where you should be ranked.

Consider the following on page SEO HTML elements:

5. Title Tags

This is one of those areas where attention to detail is critical. This snippet of code, which allows you to give a webpage a title, is unlikely to propel you to the top of the SERPs on its own.

However, when combined with other on page SEO elements, it can help you build context and demonstrate the relevance of your site.

6. Meta Description

Despite their lack of use in SEO, meta descriptions provide two key benefits: they can help Google understand what your web page is about, and they have a significant impact on your CTRs.

Better meta descriptions help searchers understand your page, which leads to more click throughs. Don’t overlook them.

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7. Image Optimization

Here are some pointers to help you improve yours:

• Include alt tags that are SEO-friendly.
• For faster loading, choose the appropriate format and file size.
• Change the file names.
• Check that your images are mobile-friendly.

8. Geotagging

Optimizing your on page local SEO lets you connect with people in your neighborhood.

When focusing on local traffic, there are three main SEO tactics to consider:

• Local listing and citation optimization, including name, address, phone number, website URL, and business descriptions, using third-party apps and obtaining reviews.
• Local content optimization includes accommodating “near me” searches and providing location-based content.
• Improving and expanding relationships with other local businesses and organizations.

Website architecture

A well-structured website is essential for two reasons: A logically laid out website will be crawled more effectively by search engines and create richer user experiences.

When optimizing the architecture of your website, consider the following factors:

9. Page Speed

Slow-loading websites not only frustrate and drive away visitors; they also harm your search ranking.

However, the minimum speed requirement for your site is constantly changing.

It is currently possible to meet Google’s minimum Core Web Vitals threshold. If your site is not now meeting these standards, you can take the following steps:

• Compression is enabled.
• Reduced redirects
• Image optimization.
• Using browser caches.

10. Responsive Design

Because more people are using mobile devices, Google took the logical step of prioritizing sites with responsive designs in mobile search rankings.

This mobile-friendly update only affects mobile search results. While it is still possible to rank in these results without a responsive design, Google strongly recommends that sites have a mobile version.

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11. URL Structure

There was a time when URLs were critical in SEO. However, Google altered the algorithm. And what was once so important to rankings is now much less so.

That is not to say it is unimportant. Your URLs are still included in your overall score by search engines; they aren’t as prominent as they once were. While they should not be your top SEO priority, they should also be addressed.

12. Links

Links from other reputable websites are one of the best ways for your website to establish expertise, authority, and trustworthiness.

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There are three major types of SEO that you should be aware of:

• Internal links lead to another page on your website, such as this one.
• Outbound links, also known as external links, are links that point to another domain, such as this one pointing to Google’s SEO page.
• Inbound links – backlinks – are links from other websites that point to your page.

Inbound links are by far the most important of the three. They provide the most significant SEO benefit but are also the most difficult to obtain.

SEO professionals use various methods to generate quality incoming links, including social media, creating shareable infographics, and even simply asking for backlinks.

However, only some inbound links are beneficial. Some, particularly those from link farms, forum posts, and guest books may be fake links designed to defraud the ranking system. If you do not disavow these, your ranking may suffer.

On page SEO and Off page SEO

This article focuses primarily on on-page SEO but also on off-page SEO. The difference, as you can probably tell from the names, is where it takes place.

• On page SEO refers to all the things you can do internally to improve your rankings, such as keyword optimization, meta descriptions, title tags, alt text, and website structure.
• Off page SEO refers to everything that happens outside of your website and impacts its rankings. This includes backlinks, local SEO, social media mentions, E-A-T, and pay-per-click.

You have much more control over your on-page SEO, but remember off-page SEO – you need both to get where you want to go.

However, before investing significant resources in link building and site promotion, you should first focus on creating a good, relevant webpage that is fully optimized for search engines.

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EverRanks has compiled the necessary information about on-page SEO. Hopefully, you’ll be able to arm yourself with important knowledge to better optimize your website and improve the performance of your business as a result of that content.