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Five top practices for using Google Ads to track offline conversions
As you know, priority changes to a Google Ads account…

Google releases new Multisearch, shopping, food and maps features
Google established new multi-search features in Google Search, Google Lens,…

What is a landing page? Optimize Landing Pages for Lead Generation
So, you’ve heard of landing pages, and it’s likely that…

Google Panda Algorithm developed to Coati Algorithm
Did you hear that the Google Panda Algorithm from 2012…

5 SEO best practices for Black Friday
You want to boost your holiday sales this Black Friday…

Semantic Search With Vectors
If you’re keeping up with the latest trends in search,…
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Google is Phasing Out Similar Audience Segments for Advertisers
As of May 2023, Google Ads and Display & Video…

Google Rolls Out New Search Labels For Coupons & Promos
Google is updating some shopping search results with many new…

The Evidence Shows that Users Are Not Satisfied With Google’s Results
A recent study published by SEMRush has revealed that a…

Google Releases 2 New Ways To Analyze Data In Ads Data Hub
Google is always coming up with new, innovative ways to…

Google Explains Why to Add Alt Text for Logos & Buttons
In some Google Search Off the Record Podcasts, Google refers…

SEO Strategy: Data Survey To Plan Your Next Year In SEO
Find out the most important thing happening in the SEO…

Google On Image Filenames & A Surprising SEO Mistake
Google’s Lizzi Sassman and John Mueller discussed the importance of…

Google Pushes Universal Analytics 360 To 2024
Google pushes the sunset date of Universal Analytics 360 to…

Google and The Use Of Stock Photography
On a recent episode of the Search Off the Record…