Google Shopping Searches are Now More Visual on desktop

Google announced that starting from 20/10/2022, shoppers in the U.S. will be able to enjoy a more visual shopping experience on desktop, inspired by the new features Google introduced on mobile last month. With larger images and more intuitive product descriptions, they hope their user experience will be more delightful than before. The change is designed to help shoppers find the products they’re looking for and provide more information so they can make informed decisions about their purchases more easily. So, keep reading to see how this adjustment to Google Shopping Searches More Visual can help improve user experiences.

What’s new on Google Shopping Search?

Google has revealed that shopping searches on desktops are getting more visual, with the search engine displaying product images more prominently. This new update provides larger images and more product information displayed on the results page. 

In an example from Google shown below, you can see how search results for product category pages contain a whole row of thumbnail images. This makes it easier for users to find the products they’re looking for, and it also gives them a better sense of what’s available.

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When you scroll down, you can see that Google allows you to compare prices and ratings for individual products so you can find the perfect match for your needs.

Whether you’re looking for clothes, electronics, beauty products, or home goods – if you search for any of these things on a desktop, you’ll see a more organized feed of results that includes products, brands, articles, and videos from all around the web. 

With new dynamic filters, it’ll be more accessible than ever to find what you’re looking for specifically. So, if you’re in the market for a new coffee maker and search “shop coffee makers” on your desktop, you can filter by type, brand, retailer, nearby location, or sale status to find the best option. 

More so, Google Shopping Search results and filters are constantly updated to show you the latest and greatest content.

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As you can see, Google is constantly striving to improve the user experience, and this is just one more example of how they’re doing that.

Final Words

If you’re someone who loves shopping, then you know this is not just about buying the thing you want. It’s also about browsing, researching, and narrowing down your options to get the right item at the right price. Google’s Shopping Graph makes all these steps easier and more intuitive. 

So, if you want to try out this new update to the Google shopping experience on a desktop, simply visit Google and search for a product you need. You’ll now see product images appear more prominently in the search results, making it easier to find the right product. Give it a try today! With the useful information about Google Shopping for merchants that EverRanks has compiled above, hopefully, you will be able to make the most of this and gain more conversions for your business.